Speaker's Background

Craig Koszewski is a 26 year old entrepreneur from Chicago, Illinois.  He is currently the founder and president of Market Color Publishing, a company which helps small businesses and entrepreneurs grow their business through strategic marketing plans, business plan development and website design.  His company specialized in new media strategies and helps small businesses grow by giving them a voice in the internet community of the 21^st century.  Craig holds an undergraduate degree from Loyola University of Chicago in Finance.  He also completed his Masters in Business Administration from DePaul University with a dual concentration in Entrepreneurship as well as International Business.  Craig was a Financial Business Analyst for 2 ½ years before leaving the corporate world to start Market Color Publishing.  Market Color Publishing is his second venture and he currently resides in Santa Clarita, CA.

Topic

Craig will be talking about the benefits of New Media Marketing.  His presentation will go through the difference between static websites versus content management systems.  The discussion will include ways to draw clients to your web page, create a community and create consumer loyalty.  The goal will be to create a evident difference between your business and your competitors.  His presentation will focus on the importance of online networking, social media outlets and creating strategic partnerships with other online organizations.

The presentation will not be in a technical format and I encourage anyone to come regardless of your knowledge of internet marketing or web design.